Build Your Business Without Selling Your Soul

We’ll look at some of the things we are often told we have to do to be successful in business — work harder, grow bigger, sell more and always put profit first — and ask whether there is another way.

You’ll learn how to make thoughtful choices about what you sell, what you charge, how you market and sell your work, and how you treat yourself and other people along the way.

The course is about creating a business that earns you a good living, supports the life you want to have and contributes to the kind of world you want to live in.

The course is designed for you to work on your business in real time so you can implement straight away.

This course is someone who already runs their own business, works for themselves, or is building an independent practice around their skills and expertise.

They might be a coach, consultant, creative, therapist, freelancer, educator, practitioner, social entrepreneur or small business owner. They have enough experience to know that they want their business to make good money, but they don’t want to achieve that by working all the time, using marketing or sales tactics that make them uncomfortable, or putting profit ahead of people and the things they care about.

They are looking to build a financially sustainable business that supports their life as well as their values. They want to think more deeply about what they sell, how they price their work, how they market and sell, how much they work, and what kind of impact their business has on other people and the wider world.

They would be willing to question some of the things we are taught about what a “successful” business should look like and experiment with doing things differently.

Most importantly, they are ready to take their business seriously, participate in the conversations and put what they learn into practice.

They are interested in new economic systems, activism and campaigning, social justice, and community building.

Design Your Ethical Business Ecosystem

Throughout the course, learners will develop their own Ethical Business Blueprint, applying the principles and practices of ethical entrepreneurship to a real business or business idea.

Drawing on the eight modules, the final project will bring together their financial goals, values, ethical pricing strategy, signature offer, marketing and relational sales approach, and a business model that supports their wellbeing and capacity.

The finished blueprint will provide a practical roadmap for building or redesigning a financially viable business that reflects their values, challenges conventional entrepreneurial assumptions and contributes positively to the world.

Learners will leave with a clear framework they can begin implementing immediately, rather than a theoretical business plan.